A Vehicle for Every Lifestyle

See our full lineup of vehicles and find the one that best fits you.


Ford Mustang

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  • Detailed interior and exterior vehicle photography
  • Choose model, trim levels, packages, exterior paint, interior options, engine type, and accessories
  • Estimated finance and lease pricing options
Ford Mustang
Ford Maverick

Ford Explorer

Freedom To Go Your Own Way

The 2024 Ford Explorer® SUV helps you and yours live life to the fullest. Adapting to your needs, keeping you connected and providing the capability to experience the world on your own terms.

Ford Maverick

Welcome to Lupient Ford in Baldwin, WI

When looking for a new Ford in Wisconsin, make your way to Lupient Ford. Our local dealership is well-known across the region for providing outstanding automotive sales and service, as we prioritize the satisfaction of Wisconsin Ford owners and enthusiasts.

Whether you want to compare our used car specials, claim Ford financing options or simply book an oil change or tire rotation, you can trust our team to provide the support you're looking for. Get started by visiting our local Ford dealership in Baldwin today.

More About Us

Welcome to Lupient Ford: Your Trusted Ford Dealer

Are you ready for an unforgettable dealership experience that puts you behind the wheel of the Ford of your dreams? You can make that dream a reality at Lupient Ford. We're your trusted Ford dealer and automotive home away from home.

We promise a customer-centric experience you won't find anywhere else. Rather than relying on high-pressure tactics and gimmicks, our team offers something unique that shifts the focus away from sales, commissions, and quotas. We're here to cultivate a meaningful relationship defined by integrity, mutual respect, and open communication. We listen attentively, providing a bespoke experience that celebrates, recognizes, and responds to your unique needs. 

That experience begins now. Are you ready? We certainly hope so because we're thrilled to officially welcome you into our dealership family and showcase why we're the best team to handle all your automotive needs, from our showroom floor to our service center. 

Our Ford Paradise: Shop Our Selection 

What Ford will you drive home? Answering that question starts on our lot, where you'll find a shopper's paradise of new and pre-owned Ford cars, trucks, and SUVs. Our inventory is the backbone of our dealership, showcasing our efforts to give every customer a diverse selection of high-quality models at affordable prices. 

Shop for a New Ford: Enjoy the Latest from the Blue Oval

Shopping for a new Ford puts you behind the wheel of an automotive legacy that's transformed the world over the last century. Henry Ford put the world on wheels with the Model T, encouraging individuals to expand their horizons. Today, every new Ford on our lot continues that legacy. 

Our inventory of new Ford models stretches from classic sports cars like the Mustang to iconic adventures like the Bronco. Ford entices drivers with a diverse SUV lineup that includes efficient SUVs like the Escape and its more rugged sibling, the Bronco Sport, and larger options like the Explorer and Expedition. You'll also find plenty of workhorses ready to share their brute strength, whether you're drawn to the best-selling F-150, the potent Super Duty lineup, or agile road warriors like the Maverick, Ranger, and Lightning. 

Shop for a Used Ford: See Your Money Go Further 

How can you bring your Ford dreams to life without settling for less? While it may seem impossible, we're thrilled to prove otherwise with our unmatched selection of used Ford cars, trucks, and SUVs. Our pre-owned selection is extraordinary because every used Ford, regardless of age and mileage, must earn its place on our lot by passing a comprehensive inspection. This vetting process ensures each model meets or exceeds our quality standards. 

Our used inventory is home to the best from Ford, offering our customers more value for their hard-earned money without requiring them to compromise. You can see your money work harder in a top-tier trim in exchange for a few miles on the odometer. It's the perfect opportunity to own the Ford of your dreams, whether you're ready to blaze a new trail in the Bronco, treat your family to luxury in the Expedition, or enjoy the agility and efficiency of a truck like the Maverick. 

Financing Made Easy

Saying "yes" to the perfect Ford is cause for celebration, so why don't more dealerships help you celebrate? Unfortunately, dealerships rely on outdated practices that steal any excitement from the car-buying experience. We're here to change that with our hassle-free financing that fosters confidence in your purchase. 

Our world-class experience stretches beyond our lot to our finance center, where our finance and sales teams work together to ensure your Ford fits every need. Our finance experts will review your financing and leasing options with you, exploring various lease specials and reviewing the advantages of leasing a new Ford. Those ready to apply for a loan will enjoy the same transparency, and our finance experts will value your trade, secure a competitive interest rate, and review the terms of your loan, ensuring your Ford aligns with your financial situation and sets you up for success. 

Visit Us Today to Find the Perfect Ford 

What Ford will you drive home? Answering that question starts by visiting Lupient Ford, your trusted Ford dealer and automotive partner. We are thrilled to kickstart your search for the perfect Ford and introduce you to a new, rewarding dealership experience that values your time, trust, and money. It's how buying a vehicle should be–rewarding, exciting, and celebratory. So, what's next? Visit us today and explore our shopper's paradise. We look forward to welcoming you into our dealership family and sharing your passion for the legendary Blue Oval. 


Visit Us


850 Fern Drive, Baldwin, WI 54002

Monday 8:30AM - 6:00PM
Tuesday 8:30AM - 6:00PM
Wednesday 8:30AM - 6:00PM
Thursday 8:30AM - 6:00PM
Friday 8:30AM - 5:30PM
Saturday 9:00AM - 2:00PM
Sunday Closed
Monday 7:30AM - 5:30PM
Tuesday 7:30AM - 5:30PM
Wednesday 7:30AM - 5:30PM
Thursday 7:30AM - 5:30PM
Friday 7:30AM - 5:30PM
Saturday Closed
Sunday Closed
Monday 7:30AM - 5:30PM
Tuesday 7:30AM - 5:30PM
Wednesday 7:30AM - 5:30PM
Thursday 7:30AM - 5:30PM
Friday 7:30AM - 5:30PM
Saturday Closed
Sunday Closed